Mike's Metrics

Channels

Everything you run, in one report

Paid, organic and offline-to-online, all on the same date range and the same screen.

Search

Google Ads, Microsoft Ads, YouTube: campaigns, keywords, search terms, conversions by action.

Social ads

Facebook, Instagram and Snapchat: reach, link clicks, leads, placements, age and gender, and every ad creative.

Streaming TV

CTV and OTT: completed views, completion rate, where ads played and on which devices.

Programmatic display

Display, retargeting and keyword targeting across multiple partners, merged without double counting.

Geo-fencing

Fence-level results, store visits and addressable results by ZIP code.

Streaming audio

Ads heard, listen-through rate, companion banners, stations, networks and devices.

Website

Google Analytics 4: sessions, traffic sources and every lead event, by channel and landing page.

Local and organic

Google Business Profile calls and directions, reviews, listings and keyword rankings on Google and Bing.

Social posts and email

Facebook and Instagram post results, scheduled posting, and email blast sends, opens and clicks.

Google AdsYouTubeGoogle Analytics 4Google Business ProfileMicrosoft AdsFacebook & Instagram AdsFacebook & Instagram postsSnapchat AdsStreaming TV (CTV/OTT)Programmatic displayGeo-fencingStreaming audioEmail blastsKeyword rankingsReviews & listingsSocial posting

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